Artificial intelligence is making content creation and communication cheaper, faster, and infinitely scalable. But beneath this technological boom, a deeper problem is emerging: the internet is becoming increasingly synthetic.
AI systems now generate articles, comments, emails, reviews, and even conversations at massive scale. At the same time, other AI systems consume and reference this content, creating a growing feedback loop of machine-generated information.
The result is not simply misinformation. It is informational inflation — a world where producing information is nearly free, but determining what is trustworthy becomes increasingly difficult.
As automated communication floods inboxes and feeds, trust itself is turning into one of the most valuable resources in the digital economy.